Run campaigns from durable audience snapshots — Use case

Overview

Create campaigns, bind a recipient source, snapshot recipients, schedule delivery, and manage campaign lifecycle with durable recipient state.

Problem

Bulk delivery becomes unstable when recipient membership changes during a campaign or send state is held only in memory.

Solution

Use a provider-backed audience selection that MailBridge materializes into a campaign recipient snapshot before queued delivery.

How it works

Campaign operators configure sender, audience, content, tracking and schedule. Contacts Snapshot materializes recipients; Bulk Sender advances eligible campaigns and recipient rows with controlled batch processing and durable status.

Who is this for

Campaign Operator Email Operations Lead

Expected outcomes

Stable recipient population for each campaign run
Durable campaign and recipient state across scheduled processing

Key metrics

No KPIs declared.

Security impact

Campaign configuration, audience selection, recipient snapshot, schedule, sender, content and delivery state · PII: yes where email addresses, message content, attachments, recipients, or integration payloads contain personal data

Compliance

Campaign permissions
Audience-provider authorization and sender-account resource checks

Availability & next steps

Pro Enterprise

Create a campaign and snapshot its audience.