Overview
Create campaign variants, control percentage splits, choose a primary variant, validate splits, and declare a winner while keeping recipient assignment stable.
Problem
Random variant selection on every attempt can produce inconsistent recipient experience and unreliable reporting.
Solution
Persist campaign variants and deterministically assign recipients using campaign/recipient identity so retries retain the same variant.
How it works
MailBridge stores variant content and split configuration, supports even-split and bulk split updates, validates the total allocation, records a primary variant, and supports winner declaration.
Who is this for
Campaign Operator
Growth Operations
Expected outcomes
- Stable variant assignment across retries
- Variant state and reporting remain attached to the campaign
Key metrics
Security impact
- Campaign variant content, distribution percentages, primary/winner state and recipient assignment · PII: yes where email addresses, message content, attachments, recipients, or integration payloads contain personal data
Compliance
- Campaign edit/manage permissions
- Workspace-scoped campaign resource authorization
Availability & next steps
Pro
Enterprise