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EngagementHub — Governed Content, Events, Promotions, Campaigns & Engagement Analytics | Velaxe

EngagementHub

Select an audience provider and create a frozen snapshot

Discover a compatible audience application, choose one of its audiences, and freeze returned members into EngagementHub.

12 min Intermediate Marketing and audience managers Updated Jul 24, 2026
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Select an audience provider and create a frozen snapshot guide
Discover a compatible audience application, choose one of its audiences, and freeze returned members into EngagementHub.

Overview

Discover a compatible audience application, choose one of its audiences, and freeze returned members into EngagementHub.

Prerequisites

  • Audience management permission
  • At least one compatible audience-provider application available to the workspace

Permissions required

engagementhub.audiences.manage engagementhub.audiences.view engagementhub.connections.manage

Steps (6)

Estimated: 12 min
  1. 1

    Open Audiences and choose to add an audience

    Marketing and audience managers 2 min Back to top

    Open Audiences and choose to add an audience.

    Tips

    —

    Validation

    —

    Success criteria

    • The provider picker shows compatible workspace applications.
  2. 2

    Select a provider and load its audience catalogue and categories

    Marketing and audience managers 2 min Back to top

    Select a provider and load its audience catalogue and categories.

    Tips

    —

    Validation

    —

    Success criteria

    —

  3. 3

    Choose an audience and review its provider metadata

    Marketing and audience managers 4 min Back to top

    Choose an audience and review its provider metadata.

    Tips

    —

    Validation

    • The selection identifies the provider application and audience.

    Success criteria

    —

  4. 4

    Save the audience selection in EngagementHub

    Marketing and audience managers 4 min Back to top

    Save the audience selection in EngagementHub.

    Tips

    —

    Validation

    —

    Success criteria

    —

  5. 5

    Request a fresh snapshot

    Marketing and audience managers 4 min Back to top

    Request a fresh snapshot.

    Tips

    • Snapshot processing runs asynchronously and can page through provider members.

    Validation

    —

    Success criteria

    —

  6. 6

    Review the completed snapshot, member totals and eligible channel data

    Marketing and audience managers 4 min Back to top

    Review the completed snapshot, member totals and eligible channel data.

    Tips

    —

    Validation

    —

    Success criteria

    • A READY snapshot can be attached to content or campaigns.

About this guide

EngagementHub gives workspace teams one governed system for news, announcements, events, promotions and coordinated campaigns. Content shares a common publishing model for titles, summaries, bodies, categories, tags, calls to action, media references, attachments, visibility, placements, related records, versions and publication state.

Editorial work moves through configurable review and approval steps before immediate or scheduled publication. The publication engine maintains schedules, expiry, feed indexing and per-viewer feed state. Events add occurrences, registration windows, capacity, waitlists, attendance, reminders and feedback. Promotions add codes, claims and claim lifecycle records. Campaigns add goals, channels, assets, stages, runs and measurable outcomes.

Audience targeting is provider-driven. EngagementHub discovers applications that advertise the audience-provider contract, loads catalogues and categories, establishes least-privilege provider access, and freezes returned members into reproducible snapshots. Secure media is delegated to the configured file-storage provider, while queued communication requests are handed to the configured notification-routing provider.

For application interoperability, EngagementHub exposes a canonical capability runtime across Handler, RCP and Bridge v2, implements the eight-operation ContextResolver contract, publishes domain events through the platform EventBus, consumes trusted project-reference and email-delivery events, and supports signed outbound webhooks with retries and delivery logs.