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EngagementHub — Governed Content, Events, Promotions, Campaigns & Engagement Analytics | Velaxe

EngagementHub

Plan and launch a coordinated campaign

Create a campaign with objectives, goals, channels, linked content, audience snapshots and staged execution records.

15 min Intermediate Marketing teams Updated Jul 24, 2026
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Plan and launch a coordinated campaign guide
Create a campaign with objectives, goals, channels, linked content, audience snapshots and staged execution records.

Overview

Create a campaign with objectives, goals, channels, linked content, audience snapshots and staged execution records.

Prerequisites

  • Campaign management permission
  • Content and audience records ready to link

Permissions required

engagementhub.campaigns.manage engagementhub.audiences.manage engagementhub.content.manage engagementhub.calendar.manage engagementhub.analytics.view

Steps (6)

Estimated: 15 min
  1. 1

    Open Campaigns and create a campaign with type, objective and active dates

    Marketing teams 6 min Back to top

    Open Campaigns and create a campaign with type, objective and active dates.

    Tips

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    Validation

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    Success criteria

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  2. 2

    Add measurable campaign goals

    Marketing teams 7 min Back to top

    Add measurable campaign goals.

    Tips

    • Use goal metrics that can be reconciled from EngagementHub analytics and attribution events.

    Validation

    —

    Success criteria

    —

  3. 3

    Configure campaign channels and link content assets

    Marketing teams 7 min Back to top

    Configure campaign channels and link content assets.

    Tips

    —

    Validation

    —

    Success criteria

    —

  4. 4

    Attach one or more ready audience snapshots

    Marketing teams 5 min Back to top

    Attach one or more ready audience snapshots.

    Tips

    —

    Validation

    —

    Success criteria

    —

  5. 5

    Define campaign stages and timing rules

    Marketing teams 5 min Back to top

    Define campaign stages and timing rules.

    Tips

    —

    Validation

    • The campaign detail shows goals, channels, assets, audiences and stages.

    Success criteria

    —

  6. 6

    Move the campaign through its configured status actions and monitor runs and analytics

    Marketing teams 5 min Back to top

    Move the campaign through its configured status actions and monitor runs and analytics.

    Tips

    —

    Validation

    —

    Success criteria

    • Campaign lifecycle, stage runs and performance records are available for reporting.

About this guide

EngagementHub gives workspace teams one governed system for news, announcements, events, promotions and coordinated campaigns. Content shares a common publishing model for titles, summaries, bodies, categories, tags, calls to action, media references, attachments, visibility, placements, related records, versions and publication state.

Editorial work moves through configurable review and approval steps before immediate or scheduled publication. The publication engine maintains schedules, expiry, feed indexing and per-viewer feed state. Events add occurrences, registration windows, capacity, waitlists, attendance, reminders and feedback. Promotions add codes, claims and claim lifecycle records. Campaigns add goals, channels, assets, stages, runs and measurable outcomes.

Audience targeting is provider-driven. EngagementHub discovers applications that advertise the audience-provider contract, loads catalogues and categories, establishes least-privilege provider access, and freezes returned members into reproducible snapshots. Secure media is delegated to the configured file-storage provider, while queued communication requests are handed to the configured notification-routing provider.

For application interoperability, EngagementHub exposes a canonical capability runtime across Handler, RCP and Bridge v2, implements the eight-operation ContextResolver contract, publishes domain events through the platform EventBus, consumes trusted project-reference and email-delivery events, and supports signed outbound webhooks with retries and delivery logs.