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EngagementHub — News, Events, Promotions, Campaigns & Audience Publishing | Velaxe

EngagementHub

Publish content into the customer experience

Expose approved news, events, announcements, promotions, and campaign assets through HomeBridge and customer frontend placements.

20 min Intermediate Customer Experience, Content Editor, Integration Admin Updated Jul 24, 2026
Publish content into the customer experience
Expose approved news, events, announcements, promotions, and campaign assets through HomeBridge and customer frontend placements.

Overview

Expose approved news, events, announcements, promotions, and campaign assets through HomeBridge and customer frontend placements.

Prerequisites

  • HomeBridge connected
  • Customer feed routes enabled
  • Placement permissions granted

Permissions required

engagementhub.placements.manage engagementhub.feeds.publish engagementhub.audiences.use

Steps (6)

Estimated: 20 min
  1. 1

    Choose customer placements

    Content Editor 3 min Back to top

    Select customer home feed, News, Events, Promotions, project detail, assigned property, banner, carousel, popup, or notification centre.

    Tips

    Validation

    Success criteria

  2. 2

    Configure placement presentation

    Content Editor 4 min Back to top

    Set card style, priority, featured order, CTA label, cover media, badge, and optional project context.

    Tips

    Validation

    Success criteria

  3. 3

    Apply visibility

    Content Editor 4 min Back to top

    Choose public, authenticated, provider-segment live rule, provider snapshot, or selected-user visibility. Keep communication audience separate from portal visibility.

    Tips

    Validation

    Success criteria

  4. 4

    Publish through feed API

    Integration Admin 4 min Back to top

    HomeBridge or the customer frontend requests active content for its placement and customer context. EngagementHub returns only items passing state, schedule, placement, and visibility checks.

    Tips

    Validation

    Success criteria

  5. 5

    Track customer interactions

    EngagementHub 3 min Back to top

    Record impressions, detail views, CTA clicks, downloads, registrations, claims, acknowledgements, and dismissals with privacy-aware identifiers.

    Tips

    Validation

    Success criteria

  6. 6

    Validate one customer journey

    Customer Experience 2 min Back to top

    Test an eligible and ineligible customer to confirm the feed, details, CTA, and protected files behave correctly.

    Tips

    Validation

    Success criteria

    • The customer sees one unified experience while backend ownership remains separated.

About this guide

EngagementHub gives organizations one governed backend for news, announcements, events, promotions, and coordinated campaigns. A shared content engine keeps titles, summaries, bodies, media, categories, tags, calls to action, related records, placements, visibility, and publication status consistent across every content type.

Teams can plan campaigns around a business objective, connect news, announcements, events, promotions, and communication instructions, then move content through draft, review, approval, scheduling, publication, expiry, and archive states. Events support registration, capacity, waitlists, approvals, reminders, check-in, attendance, feedback, and follow-up. Promotions support eligibility, claims, redemption, limits, terms, and automatic expiry.

Audience targeting uses the platform pattern already shared by PeopleGraph and ProspectLayer. EngagementHub discovers installed apps that declare audience-provider capability, requests each app’s segment catalog, collects any required segment parameters, previews the match, and asks the selected source app to create a frozen snapshot. AccessGuard can expose account segments, HomeBridge can expose parameterized property audiences, PeopleGraph can expose tags, and ProspectLayer can expose lists. EngagementHub never needs direct knowledge of another app’s database.

ProjectBoard supplies project truth, FileVault supplies secure files, HomeBridge exposes the customer experience, AccessGuard handles identity and in-app notification records, EmailHub sends email, and PulseGate sends SMS, WhatsApp, and voice. EngagementHub owns the content, campaign plan, audience reference, schedule, publication lifecycle, and performance record.