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InsightLake — Analytics Warehouse & BI for the Velaxe Suite | Velaxe

InsightLake

InsightLake vs Google BigQuery

BigQuery is a serverless warehouse ideal for broad data analytics. InsightLake focuses on Velaxe workspaces with pre‑modeled facts/dimensions, dashboards, alerting, and secure embeds that work on day one.

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Who this comparison is for

Support/RevOps needing KPIs without BI setup Teams wanting cohorts and anomaly alerts in product workflows Leads who prefer opinionated models over bespoke SQL

InsightLake highlights

  • Cohorts & segmentation UI (no SQL required)
  • Alerts to Slack/Email/FlowForge/PagerDuty

Google BigQuery highlights

  • Near‑infinite scale & federation with GCP
  • Integrated ML (BQML) and logs

Capability matrix

7 rows
Capability InsightLake Google BigQuery Notes
Prebuilt Support/Channels/Payments boards Native None Looker/Studio required
Anomaly detection & alert routing Native Partial DIY jobs or 3P tools
Velaxe embeds (Agent Desk/Chronicle) Native None Custom app work needed
SQL console & saved queries Full Full —
Row/column security & masking Full Full Different mechanisms
dbt projects Full Full Both compatible
Prometheus /metrics aggregation Native Add-on Export from GCP to Prometheus
  • BigQuery commonly pairs with Looker/Looker Studio for visualization.

Total cost of ownership

InsightLake reduces BI build and alert plumbing by shipping opinionated dashboards and routes. BigQuery is cost‑efficient at scale but needs additional BI/ops effort for Velaxe‑specific KPIs.

Assumptions

  • 2–4 teams consuming dashboards and alerts
  • 3 external connectors plus Velaxe apps

Migration plan

From Google BigQuery · Connect sources → adopt semantic layer → enable embeds

  1. 1

    Attach Stripe/GA4/Shopify; auto‑ingest Velaxe apps

  2. 2

    Map measures to InsightLake semantic layer or use canned boards

  3. 3

    Turn on alerts and embed panels where work happens

Security

  • Dataset ACLs, RBAC roles, audit logs
  • Retention controls per table (raw/facts/finance)

Evidence & sources

Claim Value Source
Canned dashboards Support, Channels, Payments packs product_docs
Alerting Threshold/change/anomaly to Slack/PD product_docs

About InsightLake

InsightLake centralizes analytics for your Velaxe workspace. Connect built-in streams from Agent Desk, LiveConnect, PulseGate, VoiceLink, FlowForge, Chronicle, ActionDesk, PayStream, SecureStore, AppBazaar, ProductCatalog, and Chat Core—plus curated external sources like GA4, Stripe, and Shopify.

Data is modeled into conformed dimensions and fact tables for predictable analysis. Publish templated dashboards in one click, build custom boards with a drag-and-drop builder or SQL, and schedule alerts and exports. Governance features include row-level security, column masking for PII, audit logs, and retention controls.

InsightLake is designed for speed and reliability with streaming ingestion, materialized views, and SLAs for load times and export delivery.

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