InsightLake vs Looker (Google Cloud)

Looker provides a robust BI semantic layer and governed explores on top of warehouses. InsightLake bundles warehouse+BI with pre‑modeled Velaxe datasets, alerts, cohorts, and embeds—minimizing setup.

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Who this comparison is for

Teams wanting answers without stitching warehouse + BI Support/RevOps leaders embedding analytics in daily tools

InsightLake highlights

Warehouse + BI + alerts in one app
Signed embeds into Agent Desk & Chronicle

Looker (Google Cloud) highlights

Enterprise explores, governance, and BI modeling

Capability matrix

6 rows

Capability	InsightLake	Looker (Google Cloud)	Notes
Requires external warehouse	None	yes	InsightLake ships its own store
Velaxe data pre‑modeled	Native	None	Custom ETL needed
Alerts & automations destinations	Native	Partial	Often via 3rd‑party
Cohorts & list building	Native	Partial	Depends on implementation
Governed semantic layer	Full	Full	Different paradigms
Embeds into Velaxe apps	Native	None	Custom app work

Looker requires an external warehouse (e.g., BQ/Snowflake).

Total cost of ownership

InsightLake eliminates “warehouse + BI + alerting” assembly. Looker adds value atop an existing warehouse but increases integration footprint for Velaxe‑centric teams.

Assumptions

Velaxe apps installed; need for embedded analytics

Migration plan

From Looker · Replicate explores → map to InsightLake measures → embed in apps

1

Inventory critical Looks/explores and KPIs
2

Map to InsightLake semantic measures or create small dbt models
3

Replace dashboards with embeds in Agent Desk/Chronicle

Security

Row/column masking for PII; audit queries & exports
SSO/SAML (Enterprise)

Evidence & sources

Claim	Value	Source
Embeds	Signed iframe URLs per board	product_docs
Cohorts	Dynamic segments with actions	product_docs

About InsightLake

InsightLake centralizes analytics for your Velaxe workspace. Connect built-in streams from Agent Desk, LiveConnect, PulseGate, VoiceLink, FlowForge, Chronicle, ActionDesk, PayStream, SecureStore, AppBazaar, ProductCatalog, and Chat Core—plus curated external sources like GA4, Stripe, and Shopify.

Data is modeled into conformed dimensions and fact tables for predictable analysis. Publish templated dashboards in one click, build custom boards with a drag-and-drop builder or SQL, and schedule alerts and exports. Governance features include row-level security, column masking for PII, audit logs, and retention controls.

InsightLake is designed for speed and reliability with streaming ingestion, materialized views, and SLAs for load times and export delivery.

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