Overview
Let buyers checkout as guests, then one-click promote to accounts post-purchase.
Problem
Forcing account creation increases checkout abandonment; skipping accounts loses LTV and history.
Solution
OrderFlow supports guest checkout with a secure post-purchase claim flow that binds the order history to a new or existing account.
How it works
Enable guest checkout, collect minimal info, and send a claim link via email. When claimed, future carts/orders unify under the account with full audit.
Who is this for
Growth
Product
Support
Expected outcomes
- Higher checkout conversion
- Better repeat purchase tracking
Key metrics
Checkout conversion
Baseline
2.1 %
Target
2.8 %
Account claim rate
Baseline
15 %
Target
45 %
Gallery
Downloads & templates
Case studies
D2C Shoes boosts repeat rate
Guest first, account later strategy improved repeat purchases.
Footwear SMB EU
Security impact
- Email, order references · PII: customer contact
Compliance
- GDPR (consent & access)
- SOC2 controls
Availability & next steps
Free
Pro