Who this comparison is for
PeopleGraph highlights
- Companies + cross-links; not just persons
- Segments, events, and dedupe/merge UI
Google Contacts highlights
- Tight Gmail integration and sharing
Capability matrix
| Capability | PeopleGraph | Google Contacts | Notes |
|---|---|---|---|
| People + Companies | Full | Partial | No native companies in Contacts |
| Labels/meta-labels & segments | Full | Partial | Labels exist; no rule segments |
| Dedupe suggestions & merge | Full | Partial | Basic duplicate detection in Contacts |
| Two-way sync | Native | n/a | PeopleGraph provides the connector |
| Evented automations | Full | None | — |
| DeskSearch provider | Full | None | Workspace-wide quick search |
- Many teams keep Google Contacts but sync it via PeopleGraph connectors.
Total cost of ownership
Shifts manual spreadsheet/address-book upkeep into automated sync + dedupe; lowers Ops time and data drift across tools.
Assumptions
- 5–10 downstream apps rely on identity events
Migration plan
From Google Contacts · Sync → normalize → segment
-
1
Connect Google Contacts; import existing entries
-
2
Normalize via data blocks (emails/phones/addresses)
-
3
Apply labels/segments and enable event subscribers
Security
- OAuth-based connector with scoped permissions
- Deletion/export supported
Evidence & sources
| Claim | Value | Source |
|---|---|---|
| Two-way sync cadence | Workers every 2–3 minutes |
product_docs
Rate-limit aware
|
About PeopleGraph
PeopleGraph gives teams a single workspace to create, link, and manage people and companies. Build rich profiles with emails, phones, addresses, websites, and custom fields. Attach labels and define smart segments that drive marketing, support, and permissions in other apps.
Two-way connectors keep sources like Google Contacts and Microsoft 365 aligned. Dedupe suggestions and a merge workflow maintain clean data with provenance. Every change emits events for downstream automation.
Search is first-class: quick find in-app and registration with the platform-wide index so you can jump to any profile from anywhere.