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Trigger automations from identity changes | PeopleGraph

PeopleGraph

Trigger automations from identity changes

When labels/segments change, notify teams or kick off workflows.

Automation rules
Event → Action routing

Overview

When labels/segments change, notify teams or kick off workflows.

Problem

Important changes to key accounts go unnoticed without alerts.

Solution

PeopleGraph emits events (Contacts.* / Companies.*). Routing rules send alerts to Slack or create tickets via webhooks.

How it works

Attach rules like “Label = VIP attached → notify CSM channel and assign owner.” Use throttling and de‑duplication controls.

Who is this for

CS / AM Support Ops

Expected outcomes

  • Faster response to high‑value signals
  • Consistent playbooks across teams

Key metrics

Time to acknowledge VIP change

Baseline

120 minutes

Target

10 minutes

Gallery

Automation rules
Event → Action routing

Downloads & templates

Security impact

  • Event payloads (IDs, labels) · PII: business contact info

Compliance

  • SOC2

Availability & next steps

Free Pro Enterprise