Overview
Segment by fields, labels, and relationships; power outreach and access policies.
Problem
Static lists grow stale and are hard to reuse across tools.
Solution
Define rule-based segments (e.g., Region = EMEA AND Label = Customer:Enterprise) that materialize in real time and emit events.
How it works
Use the segment builder to choose fields/labels and preview members. Attach segments to automations or export flows.
Who is this for
RevOps
Marketing Ops
Support Ops
Expected outcomes
- Reusable, always-fresh audiences
- Consistent targeting across apps
Key metrics
Audience freshness (age)
Baseline
168 hours
Target
1 hours
Reuse across apps
Baseline
0 integrations
Target
4 integrations
Gallery
Downloads & templates
Security impact
- Labels, custom fields, relationships · PII: business contact info
Compliance
- GDPR
- SOC2
Availability & next steps
Free
Pro
Enterprise