Velaxe
ProductCatalog — Master Product Data with Variants, Media, Promotions & HMAC Bridge | Velaxe

ProductCatalog

ProductCatalog vs Akeneo

Akeneo is a popular PIM with strong enrichment workflows. ProductCatalog emphasizes flexible schemas, attachable promotions, unlimited media, and a turnkey HMAC bridge for headless sites and partner portals.

Who this comparison is for

Teams moving from spreadsheets to a governed catalog Brands needing variant media at the buy-box level Developers building headless storefronts/portals quickly

ProductCatalog highlights

  • Option groups/values with per-value media and reordering
  • Attach promotions to products, categories, or collections
  • Cron-based analytics roll-ups + /metrics endpoint

Akeneo highlights

  • Workflow-heavy enrichment & governance features

Capability matrix

7 rows
Capability ProductCatalog Akeneo Notes
Attribute modeling (custom types/picklists) Full Full Category-suggested attributes
Variants & option media Full Partial Per-option media linking
Promotions models & links Full Partial Discounts/Offers/Loyalty/Shipping/Referral
Headless bridge (HMAC) Full Partial Signed list/detail/files
Import/export & schedules Full Full Templates + CSV/Sheets
Events & integrations Full Partial Publishes/ subscribes to workflow triggers
Analytics (/metrics, trending, KPIs) Full Partial Prometheus friendly
  • Focus here is core catalog/bridge; OMS/MDM/PLM extensions vary by stack.

Total cost of ownership

ProductCatalog’s single-instance UX and built-in bridge reduce integration lift. Freemium→Pro tiers enable gradual adoption without committing to an enterprise suite upfront.

Assumptions

  • 10–50k SKUs; 2 editors; one website/portal consumer

Migration plan

From Akeneo · Export → Transform → Import with preview → Turn on bridge

  1. 1

    Export products/attributes/media from Akeneo

  2. 2

    Map to ProductCatalog schema presets; verify options/values

  3. 3

    Commit import in batches; attach promotions/collections

  4. 4

    Enable HMAC bridge and test with your frontend

Security

  • RBAC (admin/member/guest) and scope-guarded routes
  • No PII; aggregated analytics only; 90–180d retention

Evidence & sources

Claim Value Source
Promotions surface Attach discounts, offers, loyalty, shipping, referrals product_docs

About ProductCatalog

ProductCatalog gives product and ecommerce teams a single, governed catalog for all SKUs — physical, digital and services. Define attributes per industry, manage options/variants with linked media, and organize via categories and collections.

Import from spreadsheets or systems, export clean feeds, and expose read/write operations through an HMAC-secured public bridge. Promotions are first-class (discounts, offers, loyalty, shipping, referrals) and are attachable to products, categories or collections.

Dashboards show KPIs, trending products and hourly/daily views. Metrics can be scraped by Prometheus, and roll-ups are maintained via cron. RBAC ensures admins, members and guests have the right level of access.

Preview the promotions & variants flow