Overview
Test rich RCS experiences while guaranteeing reach via SMS when RCS is unavailable.
Problem
RCS availability varies by carrier/device; pure-RCS pilots miss users and hide ROI.
Solution
PulseGate detects capability and sends RCS first; on failure/unavailability falls back to SMS template automatically.
How it works
Define paired RCS+SMS templates and capability rules. Measure uplift (buttons/brand) against the fallback. Roll out by cohort.
Who is this for
Product Marketing
Messaging Ops
Expected outcomes
- Measured ROI of rich messaging
- Zero reach loss during pilot
Key metrics
Button CTR uplift vs SMS
Baseline
0 %
Target
25 %
Coverage with fallback
Baseline
70 % of target
Target
99 % of target
Gallery
Downloads & templates
Case studies
Banking pilot proves RCS lift
RCS buttons outperformed SMS links with full reach via fallback.
Banking Enterprise NA
Security impact
- Phone numbers, capability flags, message content · PII: yes (contact)
Compliance
- GDPR
- Carrier/Google RBM policies
Availability & next steps
Enterprise