Who this comparison is for
CanvasX (Canvas Express) highlights
- ESP-agnostic HTML export + Velaxe-native publishing
- External CSS mode to publish tracked landing pages
Mailchimp (Email Builder) highlights
- Integrated with Mailchimp campaigns & audiences
Capability matrix
| Capability | CanvasX (Canvas Express) | Mailchimp (Email Builder) | Notes |
|---|---|---|---|
| HTML export (clean, email-safe) | Full | Partial | Varies by content blocks and merge tags |
| Inline/external CSS toggle | Full | None | ESP builders optimize for inline only |
| AI design from prompt + edits | Full | Partial | Assistant depth varies |
| Brand kit, locks, and versions | Full | Partial | — |
| Publish tracked landing page (public URL) | Native | Partial | Tracking only for published pages |
| Personalization/conditions (Velaxe fields) | Native | Partial | CanvasX reads Email Hub fields/segments |
| E-commerce/events content blocks | Native | Add-on | Via Velaxe Product Catalogue & Events apps |
- We focus on builder/editor capabilities, not Mailchimp’s broader marketing suite.
Total cost of ownership
CanvasX reduces duplication for teams using multiple ESPs or channels by centralizing design, approvals, and exports—lowering switching costs and rework.
Assumptions
- Design once, reuse across multiple sends/pages
Migration plan
From Mailchimp Builder · Export → Import to CanvasX → Normalize blocks → Publish via Email Hub
-
1
Export HTML from representative templates/campaigns
-
2
Map merge fields to Velaxe personalization tokens
-
3
Lock brand regions; enable module reuse and approvals
Security
- Workspace roles; audit log of edits & publishes
Evidence & sources
| Claim | Value | Source |
|---|---|---|
| ESP-agnostic export | HTML + assets ZIP or clipboard | product_docs |
About CanvasX (Canvas Express)
CanvasX lets teams design pixel-perfect newsletters and simple landing pages without code. Choose from a rich template library and block set, save reusable modules, and toggle inline vs external CSS. Import existing HTML or from a URL, auto-inline styles, and fix Outlook quirks automatically. Use AI prompts to generate full layouts, refine sections, and write on-brand copy—powered by Velaxe AI Hub. Preview on mobile/desktop, simulate dark mode, and connect third-party render previews. Publish to a Velaxe public URL or send to Email Hub with preserved personalization and compliance blocks. Enterprise controls include brand kits, template locking, commenting, version history, RBAC, and audit trails. CanvasX also connects to Velaxe ProductCatalog and Events apps for data-driven content.