Google Analytics 4 — Integration

Overview

Bring GA4 sessions and conversion events into InsightLake to overlay CX and revenue metrics. Optional ROAS joins with ads data.

Capabilities

• OAuth connection to GA4 properties

• Scheduled extracts of sessions/events to staging

• Prebuilt models for funnels and conversion attribution

• Join to PayStream revenue for LTV/ROAS views

1. 1

   Step 1

   Connect your Google account and select GA4 property(ies).

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2. 2

   Step 2

   Pick standard event sets (page_view, purchase, add_to_cart) and date range.

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3. 3

   Step 3

   Schedule nightly loads and enable prebuilt dashboards.

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4. 4

   Step 4

   Validate sample counts vs GA4 explorer.

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Limitations

• Sampling may apply to very large date ranges; split windows as needed.

• Attribution models are provided as templates and may differ from GA4 defaults.

FAQs

Pricing