Velaxe
OrderFlow — Orders, Carts, Quotes/RFQ, Shipments & Returns | Velaxe

OrderFlow

Recover abandoned carts with Email Hub

Detect idle carts and trigger personalized sequences with throttling.

20 min Beginner Growth, Lifecycle Marketing, Ops Updated Sep 19, 2025
Abandoned cart sequence

Overview

Detect idle carts and trigger personalized sequences with throttling.

Prerequisites

  • Email Hub connected with a verified sender

Permissions required

settings.manage analytics.view carts:update

Steps (4)

Estimated: 20 min
  1. 1

    Enable scanner

    Ops 3 min Back to top

    Open Settings → Recovery. Toggle **Abandoned cart scan** and set inactivity window (e.g., 45 minutes).

    Tips

    Validation

    • Next run time shows within 10 minutes.

    Success criteria

  2. 2

    Choose templates

    Lifecycle 7 min Back to top

    In Integrations → Email Hub, select templates for 1st/2nd/3rd touch. Map merge fields for items, totals, and recovery URL.

    Tips

    Validation

    Success criteria

  3. 3

    Throttle & cap

    Lifecycle 5 min Back to top

    Set a per-customer limit (e.g., max 1 sequence per 7 days) and quiet hours by locale.

    Tips

    Validation

    Success criteria

  4. 4

    Measure lift

    Growth 5 min Back to top

    Use Recovery dashboard to compare send → click → convert. Iterate on subject lines and discounts.

    Tips

    Validation

    Success criteria

    • Recovery rate improves vs. baseline by ≥ 10%.

About this guide

OrderFlow is the operational heart of your store. Create and manage carts and orders, handle quotes/RFQs with approvals for B2B, and orchestrate shipments and returns. Keep teams aligned with timelines, status tracking and fast analytics rollups.

Recovery flows detect abandoned carts and trigger emails. Deep integrations connect ProductCatalog, Access Guard, Payments and ChannelBridge so OrderFlow stays in sync without storing card data. Export/import CSV or JSON, publish webhooks, and automate downstream processes with a secure Bridges layer.