Velaxe
ProductCatalog — Master Product Data with Variants, Media, Promotions & HMAC Bridge | Velaxe

ProductCatalog

ProductCatalog vs Salsify

Salsify is a robust enterprise PXM with deep retailer programs. ProductCatalog is a lightweight, workspace-native catalog with flexible attributes, unlimited media, attachable promotions, and an HMAC-secured bridge—ideal for teams that want control without a heavy suite.

Who this comparison is for

Catalog Manager centralizing product data Engineering teams needing a secure headless API Mid-market brands seeking fast time-to-value

ProductCatalog highlights

  • Config-driven EAV attributes with industry maps (auto, fashion, electronics, real estate, etc.)
  • Unlimited media per product & per-variant; option-value ↔ media linking
  • HMAC-secured public bridge with audit recording & rate limits

Salsify highlights

  • Retailer network programs & enterprise syndication options
  • Broad PXM workflows for large organizations

Capability matrix

10 rows
Capability ProductCatalog Salsify Notes
Flexible attribute schema (EAV) Full Full Config-driven vs enterprise PIM model
Industry preset maps Full Partial Built-in (auto, fashion, electronics, etc.)
Variants & per-variant media Full Full Option-value ↔ media linking
Promotions (discounts/offers/loyalty/etc.) Full Partial Attach to products/categories/collections
Bulk import/export (CSV/Sheets/feeds) Full Full Preview/commit & scheduled exports
Public/headless bridge (HMAC) Full Partial Signed requests + recorder + files endpoints
Desk search provider (workspace) Native Add-on Instant lookup/autocomplete
Analytics & Prometheus /metrics Full Partial Hourly roll-ups + /metrics
RBAC & least-privilege connectors Full Full
Pricing model fit (SMB→Enterprise) freemium→enterprise enterprise Low entry vs enterprise suites
  • Comparisons reflect publicly described features and the ProductCatalog v1 scope. Validate plan-level limits with each vendor.
  • Matrix tokens: full/partial/none/native/addon/via_zapier/manual or descriptive cadence values.

Total cost of ownership

ProductCatalog’s freemium entry and bundle options reduce upfront cost. Lightweight deployment and built-in bridge lower integration time; analytics and exports are included. Enterprise suites may include retailer programs at higher subscription tiers.

Assumptions

  • 25k SKUs, 2 editors, 1 integration consumer (website/portal)
  • Weekly imports/exports, hourly analytics roll-up

Migration plan

From Salsify · Export core catalog → Map attributes → Import & validate media/variants → Enable HMAC bridge & connections

  1. 1

    Export products/attributes/media links from Salsify

  2. 2

    Map fields to ProductCatalog EAV using industry presets

  3. 3

    Bulk import with preview/commit; attach promotions as needed

  4. 4

    Turn on HMAC bridge and test list/detail/files from your site

Security

  • AES-256 at rest, TLS 1.2+ in transit
  • No consumer PII; product metadata & aggregated analytics only
  • HMAC keys with rotation; server-side request recording

Evidence & sources

Claim Value Source
HMAC bridge Signed list/detail/files with audit recording product_docs
Replay protection & rate limits
Analytics roll-ups Hourly stats & /metrics product_docs
Prometheus-friendly

About ProductCatalog

ProductCatalog gives product and ecommerce teams a single, governed catalog for all SKUs — physical, digital and services. Define attributes per industry, manage options/variants with linked media, and organize via categories and collections.

Import from spreadsheets or systems, export clean feeds, and expose read/write operations through an HMAC-secured public bridge. Promotions are first-class (discounts, offers, loyalty, shipping, referrals) and are attachable to products, categories or collections.

Dashboards show KPIs, trending products and hourly/daily views. Metrics can be scraped by Prometheus, and roll-ups are maintained via cron. RBAC ensures admins, members and guests have the right level of access.

See a headless bridge demo