Overview
Create options/values (size, color, etc.) and link images/videos per value.
Problem
Variant families break when option naming is inconsistent or media isn’t scoped to choices.
Solution
Define options and values once; attach ordered media per value for accurate swatches and PDP galleries.
How it works
Use Options & Option Values to standardize variant semantics. Link media per value and control order. Associations keep parents/children coherent across exports and bridges.
Who is this for
Marketplace Manager
Merchandising
Expected outcomes
- Consistent variant rendering across sites
- Lower suppression due to missing specifics
Key metrics
Variant family integrity
Baseline
88 %
Target
99.5 %
Orphaned variants
Baseline
10 %
Target
1 %
Gallery
Downloads & templates
Case studies
ApparelCo fixes color swatches
Per-value images eliminated mis-mapped swatches.
Fashion Enterprise EU
Security impact
- Variant option metadata and images · PII: none
Compliance
- GDPR
- SOC2
Availability & next steps
Pro
Enterprise