Overview
Capture sessions and analytics events, aggregate content/campaign/event/promotion performance, and store attribution events.
Problem
Teams need measurable engagement records connected to the content and campaigns that generated them.
Solution
EngagementHub records analytics sessions/events and maintains aggregate totals and performance projections by content, campaign, event, promotion and channel.
How it works
Applications start or touch analytics sessions, record authorized analytics events and feed interactions, and background analytics workers roll the data into totals. Attribution events connect business outcomes back to campaign/content context.
Who is this for
Expected outcomes
- Raw analytics event capture
- Aggregate content, campaign, event, promotion and channel totals
- Attribution records connect outcomes to engagement context
Key metrics
Analytics events linked to workspace/session context
0 %
100 %
Aggregate totals linked to source engagement entity
0 %
100 %
Attribution events linked to campaign/content context where supplied
0 %
100 %
Gallery
Security impact
- Analytics sessions, events, aggregate totals, performance views and attribution events · PII: Viewer/subject identifiers can be part of authorized analytics session and event records
Compliance
- Workspace-scoped application permissions and trusted execution context
- Operation/resource authorization for application calls
- Auditable workflow, queue, event or interaction records for this use case