Velaxe
LiveConnect — Omnichannel Inbox for Web Chat, Social DMs, SMS/WhatsApp & Email | Velaxe

LiveConnect

LiveConnect vs Kustomer (by Meta)

Kustomer is strong on social-native workflows. LiveConnect adds SLA-first routing, coaching, payments, and tight Agent Desk linkage for teams balancing social, web, SMS, and voice.

Who this comparison is for

Brands with heavy Meta/WhatsApp volume plus web/SMS

LiveConnect highlights

  • Cross-channel SLA timers + surge controls
  • Native PayStream + VoiceLink inside the same session

Kustomer (by Meta) highlights

  • Deep Meta integration & timelines

Capability matrix

6 rows
Capability LiveConnect Kustomer (by Meta) Notes
WhatsApp Business (templates, consent) Full Full Both support; consent logging differs
IG/FB DMs, SMS, web chat in one queue Full Full Icons, presence, typing indicators
SLA timers + breach automations Native Partial Breach hooks to FlowForge
Payments & refunds in conversation Native Add-on Hosted checkout + webhooks
Voice escalation with transcript attach Native Add-on Same-session continuity
QA & coaching (observe/whisper/barge) Full Partial Supervisor tools built-in
  • Regional policies (e.g., WhatsApp templates) apply to both products.

Total cost of ownership

For multi-channel orgs, LiveConnect’s native payments/voice and SLA coaching reduce third-party add-ons and context switching—lowering operational cost.

Assumptions

  • 5+ channels; payment or refund intents in chat

Migration plan

From Kustomer · Connector parity → wallboard setup → staged brand cutover

  1. 1

    Add Meta connectors in PulseGate; verify event delivery

  2. 2

    Configure SLA targets and wallboard tiles

  3. 3

    Enable PayStream/VoiceLink and cut over by brand

Security

  • Consent logs in Chronicle; export with checksum
  • DLP masking & retention windows per workspace

Evidence & sources

Claim Value Source
Payments in chat Hosted checkout + auto-tag/resolve product_docs
Voice escalation Call-me links + transcripts product_docs

About LiveConnect

LiveConnect brings every customer conversation into one queue—web chat, Instagram/Facebook DMs, WhatsApp/SMS, Telegram, and email handoff—so teams never miss a moment. Agents work faster with AI reply drafts, KB suggestions, and one-click ticket creation in Agent Desk. Supervisors manage skills routing, concurrency, SLAs, and wallboards. All messages, files, and actions are logged to Chronicle; attachments are virus-scanned via SecureStore. Built on Chat Core orchestration for reliable routing, triage, and guardrails.

Benchmark against your social load