Overview
Review suggested matches nightly and merge with provenance and undo.
Problem
Duplicates fragment history, labels, and automations. Manual cleanup is slow and risky.
Solution
PeopleGraph proposes merges using email/phone/name heuristics and confirms via review UI. Operations preserve primary fields and audit trails.
How it works
Open Duplicates, filter by confidence, compare side‑by‑side, and choose preferred values. Merges emit events so downstream tools stay in sync.
Who is this for
Data Steward
Ops Admin
Expected outcomes
- Cleaner segments and accurate reporting
- Fewer bounced emails and misrouted tasks
Key metrics
Duplicates resolved per week
Baseline
0 count
Target
500 count
Post-merge error rate
Baseline
5 %
Target
0.5 %
Gallery
Downloads & templates
Security impact
- Identity profiles & historical labels · PII: business contact info
Compliance
- GDPR
- SOC2
Availability & next steps
Pro
Enterprise