Publish parent–child variants at scale — Use case

Overview

Create compliant parent listings with color/size/style children across channels.

Problem

Variant hierarchies and category specifics differ by marketplace, causing broken families and suppressed children.

Solution

Use ChannelBridge’s variant model to generate valid parent shells and attach children with channel-specific attributes (e.g., size_type, color_map).

How it works

Define a single parent with shared assets and metadata, map variant options once, and bulk publish. The system validates required specifics per channel before submission.

Who is this for

Marketplace Manager Merchandising

Expected outcomes

Reduced suppressed or orphaned variants
Consistent variant swatches and size charts

Key metrics

Variant family integrity

Baseline

88 %

Target

99.5 %

Suppressed variant rate

Baseline

8 %

Target

1 %

Gallery

Parent listing composer — Parent shell builder

Child variant matrix — Child matrix & validations

Downloads & templates

Variant matrix CSV

Template

Case studies

ApparelCo fixes variant suppression

Variant suppression dropped from 11% to 0.9% in 2 weeks.

Fashion Enterprise EU

Security impact

Variant option metadata and images · PII: none

Compliance

GDPR (no consumer PII processed)
SOC2

Availability & next steps

Pro Enterprise

Open Variant Mapping and generate your first parent shell.